Fred Nichols

Huma

BIOGRAPHY

Fred Nichols serves as the Chief Sales & Marketing Officer at Huma, bringing over 35 years of agricultural marketing experience with brands ranging from established companies to start-ups. His hands-on background includes operating both a family farm and a dedicated test farm.

Fred authors the weekly blog series "This Week in Ag" and is a regular guest on RFD-TV. His field experience spans multiple international markets, bringing a practical perspective on humate-based solutions and their role in improving soil health and crop productivity.